Chivas Brothers have a number of world-famous brands in its portfolio including Beefeater Gin, Chivas Regal and Ballantine’s. With a turnover of $1bn, coordinating marketing is key to maintaining brand consistency and growing new markets.
By combining all of these on a ‘modified’ Umbraco platform, our team began to make significant operational efficiencies to Chivas Brothers. Brand manager were simply and effectively in control of their product message. The wider departments could also take advantage of information feeding it out through press releases, social media and live feeds. We continued to support the platform for four subsequent years offering training and assistance to users all around the world.
One Central Management Hub in the UK
With Asset…
Distributing & managing assets in 220 national markets
…and Product Management
Keeping packaging consistent and engaging globally.
Internally Distributing & Managing assets in 220 national markets via…
A Global Extranet
Co-ordinating marketing for 15 brands & 2,000 active users
The Intranet
The intranet informed staff and supported HR
And to the Public via…
Social Media Newsroom
The Social Media Newsroom allowed the assets from the main system to be distributed throughout the internet. Individual brand managers organised images and released them at their own pace.
A Corporate Site
The Corporate site was a classic example of feeding assets and news from the central platform. It was part of our ‘upload once, use many’ strategy.
And A Live Golf Tournament
